IDE LAUNCHES “I LOVE NATURAL DIAMONDS” CAMPAIGN
The Israel Diamond Exchange (IDE) launches a global awareness campaign to highlight the unique and extraordinary characteristics of natural diamonds.
The message of the new campaign is “In a fake world, real things are rare”, emphasizing the inimitability of a natural diamond - its singularity, astounding beauty, natural origin, geological age and value. The videos end with the tag line “I love natural diamonds.”
Israel is the first global diamond center to introduce an international campaign aimed at differentiating natural diamonds from lab-grown and other synthetic stones.
The initiative was announced at the World Federation of Diamond Bourses (WFDB) EXCO Conference held in Israel, which brought together the heads of 14 diamond bourses from all over the world.
The campaign consists of several short videos scheduled to be released over the next several weeks. They will be promoted through social media.